Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.
Social media’s power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.
With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers compared with print or television media marketing.
Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.
If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:
- Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
- Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
- Promoting your products and services: This is ultimately why you invest in marketing, right?
Social media is becoming one of the most important aspects of digital marketing which provides incredible benefits by reaching millions of customers worldwide. They help you to connect with the customers, increase your brand awareness, and boost your leads and sales.
The merits of social media advertising include the following:
1. Improved Brand Recognition
Advertising through social media has been shown to increase brand recognition. Regular posting on social media platforms allows companies to interact with the clientele on familiar grounds. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say. Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family, therefore increasing your brand reach. The brand should not constantly hammer the presence, whereas it should be subtle enough to make an impact. Sticking to a particular theme of colours and fonts will help big time.
2. Improved Brand Loyalty
For any company to stay afloat, it needs a loyal clientele base. New customers are a happy addition, but without loyalists, the conversion rates would be somewhere between sad and non-existent. Advertising on social media creates an open service platform where customers can express their views and feelings about services and products offered. By listening to consumer opinions, customer satisfaction levels rise exponentially, and along with the loyalty to your brand is increased. The consumers will be more impressed with your turn around time and appreciate the company more.
3. Improved Conversion Rates
The majority of the population is on social media. Social media and advertising are two components used together to target potential clients on social media platforms, such as Facebook and Instagram. With the increased brand visibility that comes with advertising in social media, more leads will visit your website, and the chance of conversion also increases. With a well-articulated media advertising plan, a company can improve its sales and profits.
4. Reduced Marketing Costs
Compared to conventional marketing, social media marketing does not require a lot of monetary resources. With an internet connection and computers, a company can minimize its marketing costs by a significant margin. But as the business landscape continues to evolve, traditional marketing methods begin to fade out in favour of less resource-intensive methods. Therefore, using social media to market products and services is an efficient way of reducing companies’ operational costs. Social Media platforms do most of the work in terms of an investment. The business needs a consistent theme, tonality and an effective marketing strategy to make use of the platforms. The costs are greatly reduced as more number of people can be reached with the same amount of monthly budget.
5. Better Search Engine Ranking
While a social media page does not exactly improve search rankings, the page will certainly get you more traffic. More people use Google, DuckDuckGo, Bing or other search engines to find products or services online. If your business has a social media listing, chances are, it will appear among the top search results of a related product or service, leading to wider visibility. Search engine optimization tools are another attractive option due to their ability to drive more traffic to company websites and achieving higher search rankings on the same.
Social media advertising has grown to be a favourite marketing option for many business start-ups and organizations globally. This is due to the ease of using social networking sites to sell products and services. The results are almost always immediate, which allows companies to gauge the effectiveness of their marketing campaigns. Social media marketing has become an integral part of any marketing program regardless of size or nature. It is a great opportunity to increase sales while minimizing costs; one that no company or organization should pass on.
Why it’s Important for B2B Companies to be on Social Media
Even though B2B companies seek to sell products to other businesses, B2B marketing is still built on human relationships. Social media has long been used to help grow these relationships, but its importance accelerated last year.
Without in-person events, B2B marketers needed an outlet to connect with prospects and partners. And they found they could do this most effectively via social platforms.
By using social media, B2B leaders:
- Build brand awareness and trust: Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.
- Generate leads and build community: Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends.
- Implement social listening: Listen to customers and what people are saying about their company.
- Connect social posts to opportunities: With the right enterprise solution, leaders can drive customer posts to their CRM to understand customers more fully.
- Measure marketing efforts: Social media platforms and management tools enable you to track key performance metrics (KPIs).
If you want to connect and engage with your future customers, you have to be where they are. And that’s largely on social media.